The devices have upgraded processors and cameras, as well as a crash-detection feature that alerts emergency services if the phone detects you've been in a car accident and an emergency SOS feature that uses satellites. The iPhone 14 has a 6.1-inch display, while the iPhone 14 Plus has a 6.7-inch display. The cost of an iPhone 14 starts at $799, while an iPhone 14 Plus starts at $899. Should you upgrade your iPhone?: What to know about Apple's iPhone 14īottom line: Is the iPhone 14 worth the price? How much does the iPhone 14 cost?Īpple released the iPhone 14 and iPhone 14 Plus last September. You can preorder the yellow iPhone 14 and iPhone 14 Plus starting Friday, with general availability starting on March 14. Yellow joins the existing black, white, red, blue, and purple color options.Īpple has made a habit of releasing new colors in time for spring. Last year, Apple revealed an alpine green iPhone 13 Pro and iPhone 13 and a purple iPhone 12 and iPhone 12 mini the year before. Apple also released spring-themed Watch band colors and silicone iPhone cases. Unless people stop throwing their money at the latest iPhone color, Apple isn’t going to stop holding back colors so it can release them with fanfare a few months later.The tech giant unveiled Tuesday a yellow iPhone 14 and iPhone 14 Plus, adding a new color to its current lineup. There’s too much of a financial incentive the market has spoken. I don’t expect Apple to change its ways any more than I expect video game publishers to stop selling DLC. Each Apple product is competing with its own predecessor just as much as with contemporary products from rival manufacturers, and this means the company is motivated to leak out useful features as slowly as possible: release the perfect iPhone tomorrow and you’ve just killed the goose that lays the golden eggs. Why did Apple take so long to bring a large screen to the iPhone, or a stylus to the iPad? Why did widgets and night mode land so much later on iOS than they did on Android? Maybe it’s because the company knew it could sell its devices without those features in the short term, and that they would be useful later on when it needed to persuade customers to buy the next generation. It’s all deeply frustrating and the polar opposite of putting the customer first.īut this policy, of deliberately holding back appealing elements of a product so you can sell the upgrade further down the line, ties in with a broader strategy of which Apple is often suspected. And the same could apply to those loyal early adopters who bought the second-gen HomePod earlier this year but-as was the case with the HomePod mini-may gaze longingly on the additional color options that launch midway through the product’s lifespan. Hands on with Apple's yellow iPhone 14 Andrew O'Hara The new 2023 iPhone 14 in yellow 11 Reddit We go hands-on with the all-new yellow color of the iPhone 14 after. The same choice faced green-loving iPhone 13 buyers in 2022, and pro-purple iPhone 12 customers in 2021 compromise on color, or compromise on timing. If you were buying an iPhone 14 last September and especially like the color yellow, you faced a choice between two compromises: either buy a phone in a color you don’t like as much, or wait, hope Apple benevolently picks yellow as its bonus color this cycle, and then end up buying your new phone at a time that’s less convenient. Apple isn’t trying to deliver the best experience to the most people, but to hamper their choice in a way that is calculated to generate the maximum profit. Where does the customer figure in all this, other than as a source of revenue? Barely at all.
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